Tuesday, 20 September 2011

How to...further research

As a group we have been passing around ideas for covert ad campaigns that are specific to BAGD and how to spread the message of Stripey friday.

How to avoid the situation of not wearing stripes is tackled in a different medium through an App, however, the reminder posters will be needed to back up the App and strengthen its impact and importance.

I have looked into teaser movie posters to gauge an idea of how covert promotional design works and looks. These teaser posters may well be the main printed and graphical focus of the campaign.


The majority of these posters use one simple image that forms a cult image that is immediatley recognised with its particular genre, movie series and/or brand as a whole.

I have taken interest in the simplicity of using less than three colours within a poster, this adds impact and suggests importance. The lack of text further strengthens the importance and provides mystery and makes the target audiences interact and investigate further.

References: (All Accessed- 20/09/11)

1.www.empireonline.com/News/story.asp?nid=31452,
2.www.empireonline.com/features/stunning-movie-teaser-posters/p2,
3. http://www.empireonline.com/features/stunning-movie-teaser-posters/p3,
4.http://www.empireonline.com/features/stunning-movie-teaser-posters/p5,
5.http://www.empireonline.com/features/stunning-movie-teaser-posters/p10.

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