How to...email updates research

As part of the theme admittidley these emails don`t contain many stripes however I have been looking into how companies market particular styles every week in order to shift stock, it servbes as a great way of reminding people how to get their stripey items before its too late.

The emails each include click to links for each individual item with comprihensive "Buy this now", "get this look instead of our competitors" etc etc, however our approach will be much more relaxed as its simply a platform to skip to a non competitors website to buy clothing items.

The styles and approach used is clean and very much laid out into sections of colours and boxed images, this is noticed in all emails I recieve. This will be to quickly relay the images and messages to not just buy clothing as quickly as possible on impulse but to visit the main website and once their the audience is fully captured. It is also noticed that the majority of companies use white backgrounds to add punch to the colour of the clothing.

Sources Left to Right: Laura Ashley, Roue One, Debenhams, Laura Ashley.