Showing posts with label theory into practice. Show all posts
Showing posts with label theory into practice. Show all posts

Tuesday, 14 May 2013

OUGD501 - Theory into Practice - Final images




The way I have bound the tissue together allows for a bottle stop to be attached simply to reinforce the design, where every other design decision was to communicate a theory I wanted to carry an element of design through to the overall product. 


The tissue has worked well in covering the darker brown wrapping, when revealed the paper still carries an aesthetic of alcohol packaging which I was inspired to recreate through my research. 



The trace wraps round the bottle well and the design decision to place the symbol of happiness on the outer layer with a question mark worked out exactly how I wanted it too. Upon reflection I would have ideally had one long roll of trace paper so there are no breaks between the sheets, this was only possible on a commercial scale which was unaffordable. The theory and ASA guidelines are still presented in a theoretical way however. 



The vinyl stickers came out very well and aesthetically strong on the dark background, I cured the stickers to the glass by heating with a heat gun.

The representation of the context through practical development of my work has not been executed to the highest standard however I have really enjoyed the challenge of displaying a theory of Barthes messages in advertising through a physical product. 




Saturday, 30 March 2013

OUGD501 - Theory into Practice - Project Proposal

Concept Proposal

The proposal to my peers was delivered in the following format:


  • Main points of the essay,
  • What I was arguing in the essay,
  • Basic research which helped direct my decisions,
  • What I wanted to produce,
  • The target audience.


Research boards


(issu)







Feedback

The proposal went surprisingly well considering the short amount of time for responses from the group. Having raised some issues that could help steer the project to a better direction, I should focus on the following areas raised by my peers:

  • Has it been done before?,
  • Consider the use of colour as signifiers,
  • This is predominantly male focused,
  • What other pieces of design can be a part of the range of deliverables?
Post-crit decisions


After the crit I was left feeling like I had missed the brief, due to the fact that I wanted to write in more depth about the topic, it was my intention of focussing the design aspect into a series of minimalistic posters. The design aspect was too simple and did not suggest enough communication of a theory. 

It is my decision now to create a much more tactile publication that is presented in a way that fits my chosen topic. 


Action Plan
Research alcohol companies and their drinks.
Analyse the content and histories of specific products.
Sketch out design ideas.
Create a grid structure for the posters.


A New Direction

Title of the publication: Drink up.
Communicating: The relationship of visual signifiers of suggested benefits alcohol to the actual content of the drink being presented. 
Intending to: educate and inform
A group of: young, professional, educated men who appreciate alcohol.
State the message/concept: Truth behind a hidden meaning
How I will produce: A tactile and multi layered beer label with full product wrapping and a drinks mat.

Monday, 11 February 2013

OUGD501 - Theory into Practice


Module briefing for part 2 of the brief today.

Choose one of the module titles to answer for part 2 of our brief.