I had produced a small booklet to show at the first crit in order to explain to my peers what aesthetics I had been gaining inspiration from. After this however I wished to create much more focused research based on the feedback I received. I feel this allowed me to push the range of deliverables a bit further.
Original Initial research
Focused research
Vehicle Livery quotes are important to putting a budget to a project, I have emailed several places within the area local to the proposed restaurant.
www.signarama-leeds.co.uk
www.signsexpress.co.uk,
www.vehiclevinyls.co.uk,
www.expressioncarwrapping.co.uk,www.paul-turner.co.uk.
The e-mail contains images of the model van I created.
The e-mail contains images of the model van I created.
Processes
The video shows the desire for the art form, not only is it very subtitle to the medium and consumers of the product, but "Chicken" the owner loves what he does every day. To own a warehouse where you see the financial and artistic rewards everyday must be a really good reason to get out of bed each morning.
For the type of Deli I am branding, I believe that screen printing items would really pull together the aesthetics and culture of the consumers. This sort of "craft" food and drink "scene" is beginning to take over the high streets which is fantastic for the economy. As larger companies begin to over spend and go into administration, there is an exciting time of experimentation and local produce being sold.
Having screen printed coffee sleeves and in-store signage the whole feel and atmosphere would be complete.
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