Identify a minimum of 5 examples of the effective/creative use of print in the following areas of design:
Branding and Identity
The concealed information is revealed through the receiver interacting with the business card. This is a cheap way of producing many business cards which market the service in a way that relates to the actual activity. This could be printed by screen printing a white ink onto the material, when taking wastage into consideration, multiples of the logo and contact information can be screenprinted onto one large mat, then cut into smaller cards.
Using thin paper to wrap bottles the cost is reduced. This technique avoids the use of ceramic printing on the glass itself, or indeed incorporating design into the original glass making process.
Packaging and Promotion
www.losiento.net/print
www.elapublicitaria.wordpress.com/2012/02/23/inspiracao-20-embalagens-super-criativas/
This piece can be printed using a web-fed offset printing process on large rolls, each separate design could be printed close to each other then placed on a cutting machine to be cut, folded and glued. This would be a very rapid and cost effective use of print production methods.
Similar to the design by Losiento pictured above, the outer casings of these salt and pepper shakers can be printed using a web-fed offset litho process then heat pressed to the plastic casing of the product itself.
One Trick Pony create a piece of self-promotion to be sent to clients which include a bottle of tequila within a wooden log. There are customised labels and shot glasses within which have been etched with a lazer cutter. The title "YULE LOGIN" is reference to a website where existing clients are encouraged to send messages and interact with the design studio.
http://www.behance.net/gallery/Life-Buoy-Hand-Wash-You-Eat-What-You-Touch/5099875
Image becomes the brand image and the logo simply reinforces the product. The viewer refers instantly to the digs face on this printed poster, this then leads to the message given in the short tag line.
This is an example of pad printing onto a small plastic box, allowing the product design inside to be the graphic design.
Publishing & Editorial
I have picked this publication simply because they have taken the paper version online and the app allows the images and photography to move in a subtle way which engages the user.
This video uploaded to Youtube shows how advanced technology is advancing and doing what print cannot do, there is an argument that "print is dead" however I believe that print and technology can work together and combine to create a branded package of quality publishing.
Information & Wayfinding
www.pinterest.com/pin/457045062153461841/
www.mikeandmaaike.com/#p_mandm
This system uses space to create a detailed picture of the entire area, this is reinforced by having smaller signage throughout each level.
This way finding system relies on large wall vinyls for a visual impact, the use of symbols which are recognisable across many languages. This area of graphic design has introduced the art of semiotics and communication theory which John Berger discusses in "Ways of Seeing".
As mentioned above, the symbols here are semiotic, In depth studies of semiotics, myth theory and metaphor carried out by theorist such as Lacan, Berger and others show us that imagery is the main way that a viewer receives a particular message.
Saussure’s thoughts of how we communicate with the world around us carry this argument deeper into how the signs work, and therefore a possible reason as to why advert agencies use the systems of semiotics. “…how we are surrounded by and shaped by sign systems, leads to the realization that consciousness and experience are built out of language” Suassure in Chandler, D. 2001.
Semiotics the basics. New York: Routledge. p74
Using projection, designers have mapped out where either the vinyl sticker or paint needs to be placed to form the effective way-finding system.
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