Research issu]
individual images of personal branding
Friday, 12 April 2013
OUGD501 - COP2 publication - Construction
A series of alcohol bottle labels representing the lifestyle that the brand is attempting to buy into.
Must photograph in context for the posters to show connotations in a obvious way.
E.G.
Guinness drink bottle near trainers
Stella as a craft beer http://boakandbailey.com/2008/04/cheeky-stella-artois-ad-campaign/
A turning point...
By overcomplicating things I feel that I have spent time trying to understand what companies are trying to do with their products, when in fact, the truth was the most obvious option to go with.
Alcohol brands are basically convincing us to buy the product by tapping into the imagination of the consumer. It is essentially escapism through a product. With this in mind, creating a piece of design that replicates the honest truth in it's simplest form will communicate the message from product to consumer without any trickery.
Seeing how this is received by people will show how the consumer knows what is occuring, but still buys into anyway.
Progress
Must photograph in context for the posters to show connotations in a obvious way.
E.G.
Guinness drink bottle near trainers
Stella as a craft beer http://boakandbailey.com/2008/04/cheeky-stella-artois-ad-campaign/
A turning point...
By overcomplicating things I feel that I have spent time trying to understand what companies are trying to do with their products, when in fact, the truth was the most obvious option to go with.
Alcohol brands are basically convincing us to buy the product by tapping into the imagination of the consumer. It is essentially escapism through a product. With this in mind, creating a piece of design that replicates the honest truth in it's simplest form will communicate the message from product to consumer without any trickery.
Seeing how this is received by people will show how the consumer knows what is occuring, but still buys into anyway.
Progress
Creating the logo from an eps for the vinyl machine is proving to be very time consuming, it is at this point not proving to be an effective approach to displaying my ideas and theories.
The principals behind this project require explaining through design boards or a supporting document. It needs to be relative to the product that I am creating with the vinyl stickers on glass, my research has allowed me to find visual references from alcohol palckaging. Many pieces of alcohol branding are delivered through small booklets around the neck of the bottle.
The practical context of this supporting booklet will help the viewer to understand what each layer of the product is and how it represents the layers of advertising.
The inner of the booklet will display illustrations that describe the stages of the unwrapping of the product.
Construction
Transferring the vinyl onto the glass is incredibly time consuming, the vinyl needs to be cured to the glass with heat to make sure that it is not going to fall away off the glossy glass.
The placement of the type on the trace gives a good indication that the concept is working.
Thursday, 11 April 2013
OUGD501 - Theory into Practice - Brands
Carling
Stella
These image taken from the Carling website show that their lifestyle as a brand is being british, it is aimed typically at males who enjoy football and are very patriotic, everything in the adverts point to messages easily decoded by the subject who is targeted. The aim is to present the idea that drinking Carling makes you more a part of Britain, the adverts cannot stress any benefits of the alcohol, that it tastes amazing or that it improves health, rather the subject is placed in an idillic happy Britain.
"Here at Carling, we believe that British barley makes better tasting beer, which is why we only source locally and make a point of knowing where all our barley comes from. That way we can check the quality of all the barley that goes into making our beer. We couldn't do this if it wasn't for the fantastic farmers that grow barley for us!
"Just click on the bios to find out about the farmers who play a key role in supplying the barley we need to brew a great pint of Carling!"
Stella
The idea that Stella is a simple loved craft style beer is not something I feel happy with, this company is multi national and earns million, craft beer is classed as having a small batch run. As a professional designer with an interest in beer and alcohol as a business in general, I feel a practical response to the way that adverts in the media display themselves in order to win a share of a marketplace would benefit me in 3rd year.
Stella in all their glory are making craft beer less "Hipster culture" and bringing it this "Hipster Culture" to the mass market for their audiences sake. Applying this theory that companies are applying lifestyles to brands in order to sell alcohol that they cannot make claims to, will be an interesting approach and I feel I can communicate Barthes message systems in a practical way.
Guinness
"Natural goodness. Russia’s take on the ‘GUINNESS® is good for you’ idea of the time."
"This ad contains historical product claims that are not now endorsed by GUINNESS®. In posting these ads it is not our intention to promote benefits of drinking but to show GUINNESS® stout advertising over more than 80 years. We believe that adults who choose to drink should do so responsibly."
Tuesday, 9 April 2013
OUGD501 - Theory into Practice - a fine art piece?
Fine Art
This term of "fine art" is present more so in my head recently, along with the idea of visual communication, in terms of my piece of design I feel that the message is being communicated as a piece of fine art that acts to raise a point in a visual way.
By giving the project a name, I feel I run the risk of creating a one off piece that sits with a plastic box on a pedestal and is seen as a fine art piece. Not that I feel this would be wrong in any way, but it is an conflict of interest that is making me question how I have approached this work and how my essay on the theory has informed visual practice.
I feel almost as if I am making a stand or appealing for people to think in someway, I thought at one point that I would simply write an essay and then create a piece of design in the form of a book, however this has come further than I thought.
Although the final piece is not as highly finished as I would have liked, I believe that I have moved on a long way from how much I understand about my practice. I really care about communicating a message that I feel interested in which was not present through out the essay as much I thought it would.
The essay taught me about what sector and niche of design I want to focus on at level 06, and the product was simply a vessel that got me over the barrier between theory and feeling strongly about that theory and niche within design.
This is possibly what provides the link between graphic design as fine art or visa versa of my own personal practice.
This term of "fine art" is present more so in my head recently, along with the idea of visual communication, in terms of my piece of design I feel that the message is being communicated as a piece of fine art that acts to raise a point in a visual way.
By giving the project a name, I feel I run the risk of creating a one off piece that sits with a plastic box on a pedestal and is seen as a fine art piece. Not that I feel this would be wrong in any way, but it is an conflict of interest that is making me question how I have approached this work and how my essay on the theory has informed visual practice.
I feel almost as if I am making a stand or appealing for people to think in someway, I thought at one point that I would simply write an essay and then create a piece of design in the form of a book, however this has come further than I thought.
Although the final piece is not as highly finished as I would have liked, I believe that I have moved on a long way from how much I understand about my practice. I really care about communicating a message that I feel interested in which was not present through out the essay as much I thought it would.
The essay taught me about what sector and niche of design I want to focus on at level 06, and the product was simply a vessel that got me over the barrier between theory and feeling strongly about that theory and niche within design.
This is possibly what provides the link between graphic design as fine art or visa versa of my own personal practice.
Monday, 8 April 2013
OUGD501 - Theory into Practice - Concept development.
Concept development
Once the wrapping is undone, more layers are revealed, representing the many emotions that the companies inflict on the consumer in order to sell the product.
The bottle itself has the true hopes of the consumer, the inner thoughts as he/she buys into the brand itself.After looking at the different advets by alcohol brands, these are the thoughts that they want the consumer to think.
On the back of each printed piece are extracts from the ASA guidelines on non broadcast adverts within the alcohol industry acting as a informal irony to the project as a whole. The companies cant convey certain messages, yet they manage to do it anyway.
With these sketches I hope to create a small booklet that accompanies the published message, as I hope to inform the public about what layers there are to advertising alcohol then this booklet can talk the subject through the project. This project aims to be effective in communicating a step by step journey of being subjected to coded messages within advertising through a physical item that can be bought and sold.
My research whilst producing my essay made me aware of how effective semiotics is when advertising a product to the mass market, people can be convinced into buying into a lifestyle with the hopes of a specific outcome such as the messages on the bottle itself which will be in vinyl.
The tissue here represents the companies nuturing of the product as it's cash baby. Each bottle is seen to the consumer as a having had a loving start to it's life, led to believe that the companies care about each bottle as an individual, whereas in reality everything is mass produced and thrown around in the boxes.
Once the wrapping is undone, more layers are revealed, representing the many emotions that the companies inflict on the consumer in order to sell the product.
The bottle itself has the true hopes of the consumer, the inner thoughts as he/she buys into the brand itself.After looking at the different advets by alcohol brands, these are the thoughts that they want the consumer to think.
On the back of each printed piece are extracts from the ASA guidelines on non broadcast adverts within the alcohol industry acting as a informal irony to the project as a whole. The companies cant convey certain messages, yet they manage to do it anyway.
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