With these sketches I hope to create a small booklet that accompanies the published message, as I hope to inform the public about what layers there are to advertising alcohol then this booklet can talk the subject through the project. This project aims to be effective in communicating a step by step journey of being subjected to coded messages within advertising through a physical item that can be bought and sold.
My research whilst producing my essay made me aware of how effective semiotics is when advertising a product to the mass market, people can be convinced into buying into a lifestyle with the hopes of a specific outcome such as the messages on the bottle itself which will be in vinyl.
The tissue here represents the companies nuturing of the product as it's cash baby. Each bottle is seen to the consumer as a having had a loving start to it's life, led to believe that the companies care about each bottle as an individual, whereas in reality everything is mass produced and thrown around in the boxes.
Once the wrapping is undone, more layers are revealed, representing the many emotions that the companies inflict on the consumer in order to sell the product.
The bottle itself has the true hopes of the consumer, the inner thoughts as he/she buys into the brand itself.After looking at the different advets by alcohol brands, these are the thoughts that they want the consumer to think.
On the back of each printed piece are extracts from the ASA guidelines on non broadcast adverts within the alcohol industry acting as a informal irony to the project as a whole. The companies cant convey certain messages, yet they manage to do it anyway.
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