In order for me to understanding if there are an links between the social and political aspects to alcohol advertising and the advertising aesthetics themselves I am looking into articles in the media about alcohol advertising.
There seems to be a general feeling in the media that there is a strong link between alcohol advertising and a cultural downfall in health and general wellbeing particularly when in context to the a younger generation. Everyone other than the advertising industry itself is concerned about the effect of alcohol advertising on a younger audience, and therefore there is a feeling that strict rulings needs to be in place to ensure social and domestic morals are not crossed.
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