Must photograph in context for the posters to show connotations in a obvious way.
E.G.
Guinness drink bottle near trainers
Stella as a craft beer http://boakandbailey.com/2008/04/cheeky-stella-artois-ad-campaign/
A turning point...
By overcomplicating things I feel that I have spent time trying to understand what companies are trying to do with their products, when in fact, the truth was the most obvious option to go with.
Alcohol brands are basically convincing us to buy the product by tapping into the imagination of the consumer. It is essentially escapism through a product. With this in mind, creating a piece of design that replicates the honest truth in it's simplest form will communicate the message from product to consumer without any trickery.
Seeing how this is received by people will show how the consumer knows what is occuring, but still buys into anyway.
Progress
Creating the logo from an eps for the vinyl machine is proving to be very time consuming, it is at this point not proving to be an effective approach to displaying my ideas and theories.
The principals behind this project require explaining through design boards or a supporting document. It needs to be relative to the product that I am creating with the vinyl stickers on glass, my research has allowed me to find visual references from alcohol palckaging. Many pieces of alcohol branding are delivered through small booklets around the neck of the bottle.
The practical context of this supporting booklet will help the viewer to understand what each layer of the product is and how it represents the layers of advertising.
The inner of the booklet will display illustrations that describe the stages of the unwrapping of the product.
Construction
Transferring the vinyl onto the glass is incredibly time consuming, the vinyl needs to be cured to the glass with heat to make sure that it is not going to fall away off the glossy glass.
The placement of the type on the trace gives a good indication that the concept is working.
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