Packaging a product can be the final step in convincing a subject to buy into a brand or lifestyle, this often is accompanied by an advert or campaign that promotes the product for sale.
These two pieces of design are evidence of packaging that tells the subject what it is they are buying, this is a concept which is opposite to alcohol packaging due to the fact that alcohol is a form of a drug and is not healthy for you. Advertising must act to persuade and convince rather than confirm.
No comments:
Post a Comment