The benefits of photography of a finished product are evident here as the way that the graphic works in line with the contour of the bottle is clear. The judges would not have to visualise or imagine the products from a flat copy. The mandatory requirements simply ask to design within the template lines, however these are not professionally made and there are many ways to improve the impact of my entry compared to others.
In order to take my range of products further, I could create special edition Tony Hawk Foundation packaging for the judges which could prove to them how good my artwork would look in a POS display. The die cut section of this bottled water product has led me to think about creating a multi pack for a family of skaters, or a gift pack which includes a Tony Hawk Tech Deck mini skateboard .
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