OUGD503 - Responsive - Leeds Brewery

Issu of research

Compilation of main pieces of imagery and examples of work that has formed my design direction. (Including the word fire)

Embedding issue with this particular document, please see the link.

http://issuu.com/slugfolio/docs/cnhellfireimage?mode=window

http://mikkeller.dk/

www.ratebeer.com/beer/leeds-hellfire/80678/

Creative Networks

General Information

2012-13 events will run regularly from Sep - June throughout the academic year, usually taking place on a Thursday evening.

Tickets are free but limited.

Available tickets are bookable through our Eventbrite page at www.creativenetworks.eventbrite.co.uk

Primary Research

Strong presence of a neck label to showcase more information that will help sell the beer if stacked in such a way that the main label cannot be seen. 

This bottle strikes me as working well in a set of beers which are produced by this company ( Outlaw Brewing Co.). The bottle cap does not coordinate with the label however which could benefit the overall design execution. 

Outer wrapping for the Fruit Beer, note the green bottle is allowed to be used as the wrapping prevents UV rays, the bottle does not have to be the traditional brown. 

Leeds Brewery

• "Established in June 2007 and is the largest brewery in the city."
• Self described reputation as "...one of the best and most consistent new breweries in the north of England."
• Beers are "...now widely available across Yorkshire."
• "We produce four permanent beers; Leeds Pale, Yorkshire Gold, Leeds Best and Midnight Bell alongside a range of quarterly seasonal beers. We also have two bottled products; Leeds Best (500ml) and Hellfire (330ml)."
• "Using only the finest possible ingredients – choicest hops, select British malted barley, and our unique Yorkshire yeast – we are confident that our beers are some of the finest ales available. 
• ...contemporary and instantly recognisable branding..."