Design: Unknown for Zoo York Clothing, Source: www.zooyork.com
Smooth serif and uneven counters, tall X height on a lower case.
All above - Design: Unknown for various clothing, Source: www.thechimpstore.com
Looking into much more serif fonts within the street and street sport culture I will begin to develop a typeface with much more definition and legibility. I particularly like the idea of italicising the typeface for the poster layout with possibility of progressing to a screen print onto a heavy stock A1 size poster.
The stencil format of the "SUPRA" logo is appealing however on mass in a large format individual letter forms may be lost and will not stand out as much.
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